540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 💡LearnThe Impact + Case for Building Your Mid-Level StrategyThe Playbook: 5-minute Fundraising AsksPro Tips + Lessons LearnedToday’s GuestKel Haney, Fundraising Consultant + TrainerEpisode HighlightsKel’s story and journey to where we are today (3:00)Kel’s favorite recent Broadway plays (7:00)The importance of connecting with mid-level donors (8:55)Mindsets + methodology of the 5-minute Fundraising Ask (18:10)How it’s Built: 5-minute Fundraising Ask (21:10)Kel’s Pro Tips (30:15)Lessons learned about growing mid-level strategy (33:40)A powerful story of philanthropy in Kel’s life (37:40)Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)How to connect with Kel (43:35)For more information + episode details visit: weareforgood.com/episode/540.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter