540: HOW TAYLOR SWIFT JUST BEAT GOOGLE

What if the reason your offer isn't landing has nothing to do with your content — and everything to do with what you named it? In this episode, I break down a genius move from Taylor Swift that has nothing to do with music and everything to do with strategy — specifically, how she's using SEO to reclaim the narrative and meet her audience exactly where they're already searching. And we're not just watching it happen — we're applying it. If you've ever felt like your sales page is solid but somehow still invisible, or like your freebie isn't getting traction no matter how many tweaks you make, this one's for you. We're talking narrative control, Google searches, and how renaming your offer could be the quiet power move that changes everything. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 8:19 BUSINESS NUGGET: Starts at 12:01 RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 539 – WHEN YOU REALIZE YOU'RE NOT THE PRIORITY – AND DECIDE YOU ARE EPISODE 530 – DON'T BE VANILLA: MAKING YOUR FIRST IMPRESSION COUNT EPISODE 490 – TAP TAP TAP…IS THIS THING ON?? EPISODE 440 – WHY PREFERRED PARTNER LISTS MATTER EPISODE 390 – WHAT MAKES UP PRICING? EPISODE 340 – DON'T MAKE THESE BUSINESS MISTAKES EPISODE 290 – WHAT TO DO AFTER YOU PUBLISH A BLOG POST EPISODE 240 – THE ELUSIVE WORK-LIFE BALANCE EPISODE 190 – DIVING INTO FACEBOOK ADS EPISODE 140 – FUNNELING YOUR PASSION & BUILDING AUTHORITY