#542: Leaders in Customer Loyalty: Supplier Voices | How adjoe is Redefining Loyalty Through Games and Entertainment

Send us Fan MailBrands across nearly every industry face a similar challenge with their loyalty programs: how to give consumers a meaningful reason to engage more often that also keeps them coming back. For adtech firm adjoe, connecting mobile gaming to loyalty programs is an effective way for brands to drive engagement because it taps into something millions of people already do, mobile gaming, and connects it to rewards programs they already value and engage with.  When adjoe works to integrate major games such as Monopoly or Candy Crush into a brand’s rewards program, it will connect the brand’s currency, such as points or cashback, as it relates to a dollar. Based on what the gaming providers are spending, adjoe converts that spend into the brand’s currency so that users can transparently see how much they can earn from level to level. Once loyalty members hit a milestone, adjoe communicates back to the brand with the number of points to be added into their wallet. Michael Corigliano, US Team Lead, Partnerships at adjoe, notes that the games actually fund the entire rewards experience. For mobile gaming companies, participating in a brand’s rewards program gives them a high-quality user acquisition channel.Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events.https://www.linkedin.com/company/loyalty-360https://x.com/Loyalty360https://www.youtube.com/@Loyalty360_