EPISODE · Jun 24, 2026 · 1H 1M
542. YouTube Is Now the Top Podcast Discovery Platform
from Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice · host Marc Ronick | Podcast Strategist and Producer
Finding new listeners has never been easier, yet getting discovered can still feel like one of the biggest challenges in podcasting. In this episode, the morning show cast and crew discuss how YouTube has become a major Podcast Discovery Platform, changing the way audiences find and engage with new shows. The conversation covers listener behavior, social media's role in growth, AI-generated content, advertising trends, and why creators need to think beyond traditional podcast apps. Most podcasts don't struggle because there aren't enough listeners. They struggle because those listeners are discovering content in places many creators aren't paying attention to.Episode Highlights:[02:41] Game Talk[06:13] News and Data Roundup[14:19] Business Bite: Beyond CPM Revenue[21:01] Amanda Returns Update[27:08] Shure Microphone Deals[28:51] The AI Podcast Flood[30:24] The Transparency Debate[32:06] Regulation Risks for AI Content[39:56] Netflix and Video Podcasts[47:49] YouTube's Discovery Shift[50:04] Podcast Growth Tactics Breakdown[53:29] Paid Ads and Podcast Websites[01:00:02] Using AI for AnalyticsLinks & Resources:Empowered Podcasting LIVE! (live or recorded):https://podcastingmorningshow.com/epcliveShure's 4-day Sale:https://www.shure.com/en-US/special-offersFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhousePowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or [email protected]Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
What this episode covers
Finding new listeners has never been easier, yet getting discovered can still feel like one of the biggest challenges in podcasting. In this episode, the morning show cast and crew discuss how YouTube has become a major Podcast Discovery Platform, changing the way audiences find and engage with new shows. The conversation covers listener behavior, social media's role in growth, AI-generated content, advertising trends, and why creators need to think beyond traditional podcast apps. Most podcasts don't struggle because there aren't enough listeners. They struggle because those listeners are discovering content in places many creators aren't paying attention to.Episode Highlights:[02:41] Game Talk[06:13] News and Data Roundup[14:19] Business Bite: Beyond CPM Revenue[21:01] Amanda Returns Update[27:08] Shure Microphone Deals[28:51] The AI Podcast Flood[30:24] The Transparency Debate[32:06] Regulation Risks for AI Content[39:56] Netflix and Video Podcasts[47:49] YouTube's Discovery Shift[50:04] Podcast Growth Tactics Breakdown[53:29] Paid Ads and Podcast Websites[01:00:02] Using AI for AnalyticsLinks & Resources:Empowered Podcasting LIVE! (live or recorded):https://podcastingmorningshow.com/epcliveShure's 4-day Sale:https://www.shure.com/en-US/special-offersFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhousePowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or [email protected]Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
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542. YouTube Is Now the Top Podcast Discovery Platform
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