545: Industrial Sales Success

John talks about selling high-priced systems, learning customers' businesses, simplified CRMs, and much more! Before retiring as North American Sales Manager for Zünd Systemtechnik AG in 2019, John Cote had a long career in sales of capital equipment and systems. Over his career, John was in sales or sales management with several large and medium sized companies including Fuji Film and HP. He also owned a couple of his own companies in the marketing, graphics and photography fields. John has given a lot of thought to the types of personalities and characteristics which seem to be common to top notch sale people and how to manage teams of these diverse and sometimes troublesome folk. John not only managed successful sales and sales support teams but gave talks to management teams in his own and other companies about how to recruit and manage sales people and sales teams.