546. How to Build Better Podcast Sponsorship Packages

What this episode covers

Growing a podcast takes more than publishing new episodes. In this conversation, the morning show cast and crew discuss how to build better podcast sponsorships by looking beyond traditional ad reads and making the most of the audience, platforms, and content you already have. From newsletters and social media to community engagement and sponsorship packages, the discussion shares practical ideas for creating partnerships that bring value to both creators and sponsors. Here's the thing, the strongest opportunities often come from the trust you've already built with your audience.Episode Highlights:[03:34] Trailer: I Shake My Head[09:44] Producer Backstory and Growth[14:03] Defining Podcast Real Estate[18:08] Overlooked Assets That Build Trust[22:18] Monetizing Platforms and Video[27:25] Know Your Audience to Monetize[35:23] Newsletter Engagement Tactics[42:21] How to Create Sponsor Packages[45:44] Small vs. Long-Term Sponsorship Deals[51:39] Proving Sponsor ValueLinks & Resources:Content Creator’s Accountant Blog Post:Audio vs. Video: Where Is Your Audience? https://www.contentcreatorsaccountant.com/blog/audio-vs-video-audience/I Shake My Head Podcast:https://www.ishakemyheadpod.com/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠[email protected]⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

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How long is this episode of Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice?

This episode is 1 hour and 1 minute long.

When was this Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice episode published?

This episode was published on July 2, 2026.

What is this episode about?

Growing a podcast takes more than publishing new episodes. In this conversation, the morning show cast and crew discuss how to build better podcast sponsorships by looking beyond traditional ad reads and making the most of the audience, platforms,...

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