546 - Scaling Local: Lessons in Subscription Models, Community Partnerships, and Customer Loyalty with Kim Videkovich (CLIENT SPOTLIGHT)

What does it really look like to build a profitable product-based business in a small town—with your whole family involved? In this episode, I chat with Kim Videkovich, co-founder of County Line Meats, a fifth-generation farm-turned-direct-to-consumer brand based in Central Ohio. Kim shares how she and her husband launched their farm business during the pandemic and scaled it using local partnerships, a smart subscription model, and an ultra-intentional customer experience—while also juggling a full-time job and raising three boys. Whether you're selling physical products or just want to create stronger community connections, Kim’s story is full of down-to-earth insights on visibility, pricing, and building local trust without burning out. You’ll hear:How Kim turned a one-freezer experiment into a 12-freezer operation with recurring monthly revenueThe subscription strategy that made their premium beef more accessible and created consistent incomeCreative ways County Line Meats built visibility in the community—without relying on farmers’ marketsWhy pricing with confidence is a game-changer (and how their butcher helped validate their value)How Kim uses email storytelling to drive sales and deepen customer connectionThe systems she uses to keep things simple, convenient, and scalable for a small local audience CONNECT WITH KIM:Website: www.countylinemeatsohio.comInstagram: @countylinemeatsohioFREE Download: Three Favorite Family Recipes - https://www.countylinemeatsohio.com/downloads 🔗 LINKS MENTIONED:💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek🌟 Need Accountability + Strategy This Summer? → Join us inside the Crush the Rush Club → hollymariehaynes.com/club🌎 Website → hollymariehaynes.com📲 Follow Along on Instagram → @thehollymariehaynes 💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!