549: Don't Market More, Matter More: Why Resonance Beats Reach, With Jay Acunzo

An episode of the Business of Story podcast, hosted by Park Howell, Brand Story Strategist, titled "549: Don't Market More, Matter More: Why Resonance Beats Reach, With Jay Acunzo" was published on January 5, 2026 and runs 54 minutes.

January 5, 2026 ·54m · Business of Story

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Episode Description

What good is reach if you don't have resonance?

In this transformative episode of Business of Story, host Park Howell sits down with Jay Acunzo to explore why clarity isn't enough for brand stories and how to transform expertise into influential public voice through premise development.

--- ABOUT JAY ACUNZO ---

Jay Acunzo is an author, speaker, and public speaking coach who helps experts become stronger public voices. He's written books about creativity and storytelling, and he's traveled the world giving keynotes to marketers and managers, dentists and designers, leaders and landscapers.

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