55. A Creative Approach to Business with Alice Sheridan

Having her eyes fixed as firmly on her business goals as on her paint palette, has been the bedrock of Alice Sheridan's creative success. In this episode of An Art to It, artist, mentor and co-host of the long running and much-loved Art Juice podcast, Alice Sheridan, shares her journey. Alice talks about her move from a career in graphic design into painting, how she began taking her art seriously as a business, and why structure, support and self-awareness have all played such an important part in her creative career. We discuss the realities of building an art practice alongside family life, the role of ADHD in how Alice works, and why understanding your own energy, habits and decision-making is so important when you're running a creative business. Alice also shares her thoughts on selling directly, working with galleries, art fairs, social media, membership communities, pricing, and why artists don't all need to follow the same route to success. This is a wonderfully honest conversation about commitment, creativity, business, tenacity, and learning to build a creative life that works for you. In this episode, we talk about: Alice's experience of co-hosting Art Juice Moving from graphic design into painting Taking art seriously as a business The importance of structure and support ADHD, organisation and creative working rhythms Open studios, art fairs and direct selling Galleries, endorsement and choosing your own route Building and evolving an artist membership Why creative business is not one-size-fits-all Pricing, confidence and standing by your decisions The long-term nature of a sustainable creative career   You can find out more about Alice's work and her membership at https://alicesheridan.com/ and on instagram @alicesheridanstudio