#55 - Chatting With Ash Woodcock: Understanding your strategy for me has been also understanding what you're not going to do

Ash Woodcock is the CEO / Owner of RPM Hire. Ash established RPM Hire in 2011, whilst studying for a Bachelor of Commerce and Master of Civil Engineering, RPM Hire initially was an entrepreneurial exercise for Ash, which has now become a successful business specializing in traffic solutions throughout Australia.Learn more about RPM Hire at https://www.rpmhire.com.au/This episode was sponsored by Arrow. Arrow is the all-in-one sales tool built for you. In less than 3 clicks you can now find assets and share to your customers. Streamline paperwork with "Deal Mode" where you can create and send rental deal elements in seconds, from anywhere. Arrow is the tool built to power up your rental process with seamless inventory management, smart marketing and reporting tools all from one platform. Finally, a better way to CRM. Build and close big deals the simple, powerful way with Arrow.Visit https://www.rentalarrow.com/podcast to book your demoEpisode Timestamps[01:49] - How did you first become involved in the equipment rental industry?[04:20] - How did you come up with the name RPM Hire?[05:18] - What was the evolution of moving from running out of your garage to your business location?[07:03] - What was the evolution of the equipment you were renting out?[11:06] - Do you think you can create your luck?[11:49] - Was there much pressure in starting a company at such a young age?[15:06] - What was the biggest challenged you faced starting your company?[19:31] - How did you managing recruiting when you started your company?[21:41] - Talk me through the culture you are trying to create within RPM Hire[23:04] - How did you learn your leadership skills?[24:09] - What are the 9 roles and responsibilities of a CEO?[25:10] - How much time are you working in the business compared to on the business?[27:25] - How did you feel when you hit the ten-year anniversary for RPM Hire?[28:21] - How did you manage expanding to a second location?[33:45] - What advice would you give to somebody that's thinking about starting up their own Hire business?[38:33] - what do you think the landscape of the equipment rental industry will look like in 2025?[42:58] - Who do you think played a big influence on you from a mentor perspective?[46:33] - If you could give some advice to your younger self, what would you say?[48:23] - How do you define success?