55. Direct-to-Consumer Mattresses

Online companies promised to bring transparency to the mattress-buying experience. Did that work out? Zachary Crockett takes a look under the sheets. SOURCES:Derek Hales, founder and editor-in-chief of NapLab.com.Joe Megibow, C.E.O. of Casper Sleep. RESOURCES:"Drake Has a $400,000 Bed − We Asked Why and Where You Can Buy It," by Emilia Hitching (Homes & Gardens, 2024)."Casper Tests a New Store Design as It Rethinks Its Retail Strategy," by Anna Hensel (Modern Retail, 2024)."Is The Direct-To-Consumer Bedding Business Turning Into A Bad Dream?" by Warren Shoulberg (Forbes, 2019). EXTRAS:"Are We in a Mattress-Store Bubble?" by Freakonomics Radio (2016). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.