55. Georgie Dent, The Parenthood | Why DM our (now) PM?

What happens when you "slide into the DMs" of key decision makers? Can social media give you access to the people and opportunities that can help create real, lasting change? In this episode of Your Digital Reputation, host Roger Christie talks to Georgie Dent, CEO of The Parenthood - Australia’s leading parent advocacy organisation representing over 80,000 parents, carers and supporters. One story in particular stands out - the time Georgie reached out to the then-Leader of the Opposition, Anthony Albanese, via a Twitter direct message. And how that moment became a catalyst for the way childcare policy was seen and managed in this country. It's quite a story.Tune in to hear just how important social media has been in Georgie's professional journey, the impact of #CredibleWomen, and the role it continues to play in her ongoing mission to champion parents and families across Australia.TIMESTAMPS:00:01:47 - Georgie's story, and gender inequity in the workplace.00:04:44 - Law, Journalism, and discovering Twitter in 2008.00:07:28 - The Parent Forum with Anthony Albanese, and THAT DM.00:15:28 - Reflecting on the DM, and the power of consistency online.00:19:02 - How Goals, Audiences, and Passions drive online efforts.00:21:08 - Advice on managing risk when going public on social media.00:23:59 - Getting a call from the PM's office, and the #CredibleWomen movement.Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast--SUBSCRIBE FOR REGULAR INSIGHTSSubscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.To subscribe, head to: https://www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.