55. Growing legacy income, with Dr Claire Routley

The pressure to handle more urgent fundraising challenges mean that strategies to promote legacy giving often gets put to one side. Dr Claire Routley is one of the UK’s experts on legacy fundraising. In this clip, we explore ideas to help you find and bring to life your legacy proposition; and ideas to help you promote those ideas consistently, so that both colleagues and supporters feel this is a normal way of donating. This is an excerpt from a new course we made recently, and it’s one of more than 40 fundraising courses available to fundraisers within the Bright Spot Members Club https://www.brightspotmembersclub.co.uk/join/ . As always, I thoroughly enjoyed hearing Claire’s advice, and I hope you find it helpful too.