55. Growing Upwell: Systems, Self-Care and Sustainability as a mother founder with Caitlyn Wells

In this episode, Caitlin Wells, founder of Upwell Strategies, shares her journey of leaving a corporate job at the start of the pandemic to build a business focused on helping small business owners—especially moms—streamline their operations with effective systems and automations. Caitlin talks about the delicate balance of growing her company while navigating new motherhood, the challenges of finding suitable childcare, and the ongoing tug-of-war between professional ambitions and being a present parent. She opens up about the importance of self-care for moms, how her business principles have crossed into her personal life, and her mission to create meaningful impact while supporting her family. Caitlin also offers insight into her vision for the future of Upwell Strategies and her aspirations for balance in all stages of life. This conversation is packed with relatable moments, especially for moms striving to juggle work, family, and their own needs!Connect with Caitlin: Website: https://upwellstrategies.com/Instagram: @upwellstrategiesConnect with Ashley: Website: https://www.ashleyblackington.comDovetail® App: https://apps.apple.com/us/app/dovetail-app/id6744341822Instagram: @andboth_podcastLinkedIn: https://www.linkedin.com/in/ashleyblackington/