#55: How to Build a More Human Brand Story

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why customers tend to trust people more than companies How to humanize the way your brand communicates with consumers Why a personable and authentic brand story helps to connect to target audiences How sharing can actually affect positive change in the world Why influencer marketing has grown as an important part of digital strategy How to identify the six categories of influencer archetypes   Resources Bryan Kramer Bryan Kramer on Twitter, @bryankramer PureMatter "There's is No More B2B and B2C: It's Human to Human, #H2H" by Bryan Kramer "Shareology: How Sharing Powers the Human Economy" by Bryan Kramer Lisa Loeffler TED Radio Hour Rachel Botsman "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com [email protected] Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.