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#55 Ist Gated Content der neue alte Sche*ß im B2B Marketing? episode artwork

EPISODE · Sep 25, 2024 · 33 MIN

#55 Ist Gated Content der neue alte Sche*ß im B2B Marketing?

from Der Revenue Marketing Realtalk · host Tim Rath

Bis letztes Jahr galt Gated Content als Relikt der alten B2B Marketing-Welt. Damals haben B2B SaaS Unternehmen mittelmäßige Whitepaper genutzt, um die Daten potenzieller Kunden abzugreifen. Heute sehen es B2B Buyer nicht mehr ein, ihre wertvollen Informationen gegen wertlosen Content einzutauschen. In dieser Podcast-Folge sprechen Tim und Matthis darüber, wie B2B SaaS Companies Gated Content im Jahr 2024 sinnvoll einsetzen können. Jetzt reinhören!

Episode metadata supplied by the publisher feed · Published Sep 25, 2024

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#55 Ist Gated Content der neue alte Sche*ß im B2B Marketing?

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