55 | Jan Linhart ze Smarty o kampani i cestě k maskotovi

from czechpromotion podcast · host Czech Promotion

Co všechno stojí za úspěšnou televizní kampaní a jaké výsledky může přinést? O tom mluvíme s vedoucím marketingu společnosti Smarty Janem Linhartem a kreativním ředitelem Czech Promotion Petrem Vlasákem.Proč se ve Smarty rozhodli pro maskota, i když z něj zpočátku nebyli příliš nadšení? Jaká kritéria hrála roli v rozhodovacím procesu a co kampaň přinesla? To a mnohem víc uslyšíte v 55. epizodě Czech Promotion podcastu.

Episode metadata supplied by the publisher feed · Published Nov 21, 2025

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55 | Jan Linhart ze Smarty o kampani i cestě k maskotovi

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