#55. Rebels0.0: Launching Switzerland’s 1st Alcohol-Free Brand

Send me a message 🤗FREE COURSE: OVERCOMING THE FIRST HURDLES - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAYS ======SHOW QUOTES 'When we started three and a half years ago, there were a lot of question marks in everyone’s eyes;  a lot of pushback from proud bartenders who said "No. I need to sell alcohol. I don't want to do alcohol-free!" And now, in these three and a half years, that's totally changed!" ======SHOW SUMMARY Christof Tremp is the co-founder behind Rebels 0.0 alcohol-free spirits range, including a dark spiced rum alternative with a real kick and an Amaretti that tastes as close to the real thing as you can get. In this week’s episode, I talk to Christof about quitting his job at Lindt Chocolate with no real plan other than to walk the 800km Camino de Santiago pilgrimage and how that unknown adventure led to the launch of Switzerland’s first AF spirits brand, now available in 12 countries around the world.======WE CHAT ABOUT0:00Coming up...2:36 Christof's story8:00 Launching Switzerland's first AF spirits range15:56 Health is not the main message in AF20:07 Double distillation25:26 Low/no in Switzerland29:12 Understanding the value31:44 Finding a co-founder & the Rebels00 team36:22 Who's drinking Rebels0.0?42:16 The BBQ-Q======TRY REBELS*  //  @REBELS0.0 ======WE ALSO TALK ABOUT:NINOZeronimoModerato*Double Dutch*Club SodaDry Drinker*Wise Bartender*====== BEST EPISODE TO CHECK OUT NEXT#33 GNISTA's 'not' spirits & 'not' red wines with Erika OllénJoin the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.