#55 Scott Morse—The Value of Working Old Leads and Having Multiple Exit Strategies

Scott Morse shares his journey from working in the timeshare industry to starting his own businesses and eventually running a call center in Colombia. He emphasizes the importance of sales and marketing in every business and the power of understanding sales psychology. Scott also discusses the challenges he faced, including lawsuits and his daughter's battle with cancer. He shares his insights on scaling an inside sales organization and creating a positive work environment. Scott Morse, CEO of Lamassu Leads, discusses the importance of oversight and accountability in a sales organization. He emphasizes the need for transparency and tracking of sales metrics to hold individuals accountable. Rob Chevez, the host, shares his experience visiting a sales organization with a war room that displayed real-time data on sales performance. They also discuss the differences between real estate agents and investors, and the importance of working old leads and having multiple exit strategies. Scott shares his vision for the future, which includes expanding into communication platforms and potentially implementing a rev share model or partnering with a hedge fund.