55. Should you do hourly advisory work?

from How to Sell Advice Hosted by Kevin C. Whelan

Here's a question with a lot of moving parts. One of our members asks: Have client who wants advisory, 1 hour a week. I’m skeptical they’ll want to pay my £200/hr rate. Pre A round. What would you do/suggest? Some highlights of my response include: Don't let clients prescribe solutions/scope/how you deliver your work You want to create solutions based on their goals—which are determined by your ability to deliver on it and the value of that outcome Whatever you do, don't sell by the hour Bake in a few other pieces of value so they can't take your rate and divide it by a number of hours Consider a few options: one-off strategy calls, productized services, custom, group coaching Give it a listen, I cover lots more examples. Yours, —k