55 | 🔥 The Dark Side of Crisis PR: When Honesty Actually Saves Your B2B Brand 🛑 with Mike Maynard (Napier Group)

Mike Maynard is the CEO of Napier Group, a UK-based PR and marketing firm.In this episode of Good Revenue, host Neeta Bidwai and Mike, discuss:• Mike's unique transition from engineering to marketing and his own experience with M&A.• Lessons from acquiring an agency before the dot-com crash and the importance of client retention.• How client M&A activity has shaped his strategic insights.• The role of clear communication and brand management during an acquisition.• Real-world examples of crisis management and maintaining trust in B2B tech.• The significance of customer focus and adaptability in high-performance organizations.Gain valuable advice on navigating mergers and acquisitions, handling crises, and ensuring long-term client satisfaction in a competitive market. Tune in for deep insights from Mike's extensive experience._Where to find Mike:https://www.linkedin.com/in/mikemaynard/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue _Highlights:00:00 Introduction and Guest Welcome00:39 Diving into M&A Experiences03:44 Client Perspectives on M&A07:47 The Role of Communication in M&A19:23 Navigating Crisis and Reputation Management30:15 The Self-Directed Buyer Journey34:18 High Performance Organizations35:21 Conclusion and Farewell_Referenced:• Napier Group: https://www.napierb2b.com • Microchip Technology Inc.: https://www.microchip.com • Atmel Corporation: https://www.atmel.com • Microsemi Corporation: https://www.microsemi.com FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.