#55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the UK.With a laser focus on customer retention and loyalty, the "Very Me Rewards" programme was launched in 2018, leveraging a portfolio of partnerships and personalised rewards, including almost 30 million rewards redeemed in just two short years.Camilo Courtenay talks us through their award-winning customer loyalty proposition, as well as their recent gifting strategy which leverages customer feedback to build emotional loyalty with customers and their family and friends - even if they are not on the Vodafone network themselves.Enjoy this episode and insights on "Very Me Rewards" to learn how to build loyalty in the ultra-competitive utilities sector in the UK.Show Notes: 1) Camilo Courtenay - Loyalty Product Manager (VeryMe Rewards @ Vodafone)2) Very Me Rewards - Vodafone UK's Loyalty Programme

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