55: What To Prioritize In Your Marketing

Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research. Time-stamps:The one next best step (1:22)Why keyword research is crucial (2:34)Understanding keywords (3:13)Actionable tips to start keyword research (4:44) Airbnb social media marketing: Instagram now shows up in Google search results (8:43)Focusing on Instagram captions: Airbnb social media marketing (9:38)Long-tail keywords (10:44)Hashtags are not dead (11:26)ChatGPT can now search keywords and websites (13:03)Mentioned in This Episode:Answer The Public: answerthepublic.comGoogle Keyword Planner: business.google.com/us/ad-tools/keyword-plannerUbersuggest: neilpatel.com/ubersuggestChatGPT: chatgpt.comEpisode 48 Eden Sloboth: podcasts.apple.com/us/podcast/seo-for-realtors-and-rental-owners-how-to-get-foundWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co