55: Where did all the hashtags go?

Less Hashtags and Social Mentions for Big Super Bowl Spenders Where did the hashtags go? Something that was apparent to my eyes, was also something that Marketing Land tracks. Here is the list of ads and what social mentions were made. Order Brand Hashtag URL Twitter Facebook 1 Michelob Ultra   0 0 0 2 Snickers #EatASnickers 0 0 0 3 SoFi #SoFiGreat 0 0 0 4 Avocados From Mexico #AvosInSpace 0 0 0 5 Hyundai #HyundaiSuperBowl 0 0 0 6 Apartments.com   0 0