#552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler

An episode of the Business of Story podcast, hosted by Park Howell, Brand Story Strategist, titled "#552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler" was published on January 26, 2026 and runs 63 minutes.

January 26, 2026 ·63m · Business of Story

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Episode Description

Chris Vogler, legendary story consultant and author of The Writer's Journey, joins Park Howell to reveal how the Hero's Journey is more than a Hollywood formula—it's a living, breathing blueprint for personal and brand transformation.

You'll discover why wish fulfillment is at the heart of every great brand story, how to turn obstacles ("threshold guardians") into opportunities, and why stories have the power to heal, orient, and energize us in a chaotic world.

Chris shares behind-the-scenes stories from Disney, explains the science of story energy, and offers practical advice for marketers, leaders, and anyone lo...

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