554: Email Tips From An LO Who Sends 1.2 MIllion Emails a Month - Dave Krichmar

Today, we're joined by David Krichmar who is an LO based out of Houston Texas, who sends 1.2 million emails a month. He is also the creator of the Mortgage Nugget, a 3x per weekly email for Mortgage Professionals with 40,000 subscribers.   In this episode, we will cover:  How to come up with ideas for email;  Why he sends emails to his list 3 to 5 times a week;  How to combine your email with your social media;  And How he segments his list To connect with Dave Krichmar, you can check him out on: Instagram  Mortgage Nuggets  The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering Find out more about what Scott is doing at BRX Mortgage   We’re going to dive deep today in the world of email marketing for mortgage professionals with Dave Krichmar as he shares his high frequency email strategies that defy conventional wisdom. Discover how Dave’s consistent and targeted approach, with over a million emails sent monthly, leads to impressive client engagement and business growth. Tune in for actionable insights on content curation, personal branding and the use of platforms like Active Campaign to enhance your mortgage marketing campaigns.   Key talking points from this episode: Traditional views on email frequency by sending over a million emails monthly to realtors and clients. The need for mortgage professionals to choose topics wisely, suggesting sources like mortgage related articles or personal success stories. Advising not to fret over unsubscribes but to concentrate on the subscribers who remain interested. Dave’s journey in personal branding, positioning himself as “Dave Your Mortgage Guy” and stresses the significance of establishing oneself as an expert. Technical aspects of email marketing, such as the limitations of certain CRM platforms and the need for robust systems like Active Campaign. Making consistent calls, sending emails and nurturing an email list from scratch to achieve sustainable business growth over time.