#555: Which Story Should You Tell and to Whom, With Lee Schneider
An episode of the Business of Story podcast, hosted by Park Howell, Brand Story Strategist, titled "#555: Which Story Should You Tell and to Whom, With Lee Schneider" was published on February 16, 2026 and runs 61 minutes.
February 16, 2026 ·61m · Business of Story
Episode Description
Finding the Right Story for Your Audience with Lee Schneider
Are you telling your story in a way that truly connects with your best customers? Most businesses try to be everything to everyone, but the real magic happens when you focus on the 20% of your audience that delivers 80% of your results.
In this episode of the Business of Story, host Park Howell welcomes Lee Schneider—founder of Red Cup Agency, award-winning podcast producer, USC professor, and veteran storyteller whose credits include Good Morning America, Dateline NBC, and documentaries for the History Channel, Court TV, and mo...
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