#556: From Clicks to Conversions: Fixing Your Post-Click Story, with Shamir Duverseau

Unlocking Post-Click Success: How to Convert Clicks into Customers with Shamir Duverseau

Are you pouring budget into digital ads, getting plenty of clicks—but not enough conversions? You're not alone. Most marketers focus on getting the click, but the real opportunity comes after.

In this episode of the Business of Story, Park Howell sits down with Shamir Duverseau—founder of Smart Panda Labs and former marketing leader at Disney, Marriott, Southwest Airlines, and NBC Universal—to reveal why the post-click experience is the most overlooked (and profitable) part of your marketing funnel.

Shamir shares...