#557: How to Be Heard: Turning Audience Pain into Business Impact, with Dan Manning

An episode of the Business of Story podcast, hosted by Park Howell, Brand Story Strategist, titled "#557: How to Be Heard: Turning Audience Pain into Business Impact, with Dan Manning" was published on March 2, 2026 and runs 50 minutes.

March 2, 2026 ·50m · Business of Story

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Episode Description

Discover how to make your message truly heard with Dan Manning, former fighter pilot, speechwriter, and military diplomat turned professional storyteller. In this episode, Dan reveals his simple, repeatable "Before, Change, After, Meaning" framework that helps founders and executives communicate ideas that move people to action.

Learn why understanding your audience's pain is the secret to engagement, how scenes—not just stories—create connection, and what military storytelling can teach you about clarity and impact. Dan's clients have raised millions in investment, sold millions in products, and landed dream jobs at Fortune 10 companies—all by using stories that s...

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