56: Brand archetypes 101: what they are, which is yours, and how to use them

If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand. Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audience’s eyes. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00What are brand archetypes: 01:36The 12 brand archetypes: 05:25Finding the archetype that fits your brand: 09:57Implementing your archetype: 12:32Wrap-up: 13:58 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!