56 - Everything is Marketing

Todays show is about the power of marketing. We talk a bit about Guerrilla marketing and it's ability to go deep into your psyche and its a low cost and clever way to get "REACH" Aaron talks about Mick Dundee (Crocodile Dundee) has brainwashed an entire generation into working for exposure. It's seems like  Followers and Likes are a new form of currency that people will do anything for. Joe does not see the value in having 100k followers yet be skint. It reminded me about a blog I wrote in 2020: https://www.gosalon.uk/why-fans-are-more-valuable-than-followers/ taking inspiration from the @Dudewithsign  Boris & Rishi are non-essential! Would be a sign that i think all hairdressers and beauty pros would agree with. We would love to get more of your suggestions. Hair & beauty pro's should be exempt from VAT would be another irrefutable argument that everyone in our industry would agree with.  Marketing is everything and everything is marketing. **Under the Bus**  Fauci and the MILKEN institute. In 2019 made statements that could be construed as prophetic. Talking about the dangers of Flu. They spoke about a need to "disrupt" the public's awareness of flu. The clip is from 2019 today is 2021. It took them 18 months to eradicate the flu. I wonder how the hell that happened? maybe everything is marketing? Universal Flu Vaccine - https://t.me/salonomics/592 **competition winners** The First pair of tickets to the Essex Hairdressers event on 1st November have been won by Sam Hurst and Leanne Oxlade **Show Producers** **Norman Ellis of Essex Hairdressers**  Who has given us 5 pairs of tickets for the next showcase featuring Paul Falltrick. The show happens in Chelmsford, Essex on Monday 1st November. Doors at 6:30pm  These shows are great for young hair and beauty professionals in order to gain new insight and skill but also for networking. This show takes place in Chelmsford. To be in for a chance of winning a pair of tickets worth £50 do the following: * Download Telegram from your app store https://telegram.org/ * Join the Salonomics Telegram group by clicking here https://t.me/joinchat/k_ioXKg-WSE1ODI8 * Comment on any story you want. 1 winner will be announced on each of the next shows in the run up to the event on November 1st. **GoSalon** You can get GoSalon on your smart phone by going to GoSalon – GoSalon makes retail easy for you and your clients **Podcasting 2.0** To support us as a bare minimum please leave a review on your favourite podcast player and if you are really cool then you will be listening to us via one of the fantastic podcasting 2.0 apps such as Breez.  Our next show will be recorded live from Salon International. Don't miss it.