Hosting Events as a Founder: Format, Budget & Community Tips from Emily Merrell

Thinking about hosting an event—but not sure where to start? Whether you're gathering 5 people in your living room or 50 at a co-working space, this episode breaks down what actually works when it comes to event strategy.Emily Merrell has hosted over 1,000 events across the country. As the founder of Second Degree Society and co-founder of Ready Set Coach, she shares her tried-and-true event frameworks—from format and flow to budget hacks and venue partnerships. We go deep into the real logistics of event planning so you walk away with confidence knowing how to host an event for your business (or for fun). You’ll learn:How to choose the right event format and themeRun-of-show tips that calm nerves and make guests feel welcomeBudget-friendly hosting tipsHow to land free or low-cost venues through smart partnershipsWhat to do before and after your event to build real communityCommunity cold-start tactics and onboarding that actually engagesEmily’s rebrand lessons (Six Degree Society → Second Degree Society) and trademark tips Connect with Samantha's community:Headquarters is my free community for women entrepreneurs with virtual office hours to get your most pressing questions answered, our ongoing Founder Circle to connect entrepreneurs, and in-person events at cities around the country. Connect with Samantha:Join the FREE Headquarters community for women entrepreneurs hereDM her on Instagram at @samantha.fackler to share your takeawaysVisit samanthafackler.com for more info about coaching and resourcesSubscribe on YouTube: @confessions-samantha-facklerConnect with Emily:Emily Merrell is dedicated to making the world feel smaller through genuine connections. She’s the Founder and Business Coach at Second Degree Society, a female-focused networking organization. She also co-founded Ready Set Coach Community, a virtual space for female coaches to support one another.Mentioned in this episode:Learn more about Focus Pocus: http://samanthafackler.com/focus