56: How Influencers Are Changing Golf: Mike Harris (The Loop) on Rick Shiels, Peter Finch & the Future of Media

In this episode, Ross McGuire sits down with Mike Harris, founder of The Loop and former editor of Golf Monthly, to talk about how creators, influencers, and new media are reshaping the world of golf. We cover: How golf creators like Rick Shiels, Peter Finch & Mark Crossfield changed the media landscape Why brands are shifting their marketing to more relatable figures The opportunities for collaboration between traditional media and influencers What inspired Mike and his colleagues to launch The Loop The growing excitement around golf communities and content-driven engagement This is a must-listen for anyone interested in golf, media, and the future of sports content. Spotify Apple Podcasts Follow the podcast for updates, behind-the-scenes content, and future guests: Instagram: @linkedbygolf2024 LinkedIn: https://www.linkedin.com/company/linkedbygolf