56 - How to Bring in Inquiries Through a Long-Term SEO Strategy with Rachelle Gyetvai

Are you done with the days of having to post on Instagram to receive inquiries? Are you tired of feeling like your marketing channels are running in more of a short-term kind of way? Then SEO is the way to go. It's such a powerful strategy you can start implementing now for more of those long-term effects.    I brought Rachelle Gyetvai from Photography Workflows to speak with us about how to implement SEO in your photography business. Rachelle helps photographers build sustainable businesses. With a rich background in visual communications, over a decade as a corporate marketing consultant, and a former photographer, she brings a unique blend of expertise to the industry.    During our conversation, we talk about the first 3 things Rachelle recommends doing to optimize your website for SEO. We also discuss keywords, how to know what keywords to rank for, blogging and Pinterest, and how SEO helps you to build more of a sustainable business.    In this episode, we cover: Rachelle's journey from communications to photographer to SEO strategist The first 3 things you should be doing to optimize your website for SEO The best platforms for keyword research How to prioritize looking for keywords to actually rank for Should blogging and Pinterest be part of your SEO strategy? How often new photographers should be blogging and how many pins should be posted per day Other SEO strategies Rachelle recommends How SEO allows photographers to build sustainable businesses Ways to work with Rachelle    SHOW NOTES: https://clairehunt.co/blog/bring-in-inquiries-through-a-long-term-seo-strategy/   RESOURCES MENTIONED IN THIS EPISODE:  Book It Mentorship Program Uber Suggest Google Console Pin Inspector Keywords Everywhere   Connect with Rochelle:  Instagram Website Free SEO audit workshop  $50 off an SEO refresh - Mention All Angles in the inquiry form  Follow Claire:  Claire's Instagram OFFERINGS: Notion Template  Email Templates 1:1 Mentoring Book It Mentorship Program The Shop The Amazon Storefront FREE OFFERINGS: The Secret to Scaling Your Photography Business Freebie Attract and Book Dream Couples Free Workshop Hook Inquiries - Email Templates Top 10 Resources You Need