EPISODE · Apr 27, 2023 · 12 MIN
56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble
from Frictionless Growth Marketing · host Sonia Thompson | Inclusive Growth & Customer Experience Strategist
Inclusive marketing can grow your bottom line. But inclusive marketing done right can’t just be about getting people from underrepresented and underserved communities to buy your stuff. That’s extraction marketing, and it can actually do more harm to communities. No good. Here are a few lessons every brand should take from Bud Light’s mistakes from an inclusive marketing standpoint. Access the transcript of this episode here Join the Inclusion & Marketing newsletter
What this episode covers
Inclusive marketing can grow your bottom line. But inclusive marketing done right can’t just be about getting people from underrepresented and underserved communities to buy your stuff. That’s extraction marketing, and it can actually do more harm to communities. No good. Here are a few lessons every brand should take from Bud Light’s mistakes from an inclusive marketing standpoint. Access the transcript of this episode here Join the Inclusion & Marketing newsletter
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56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble
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