EPISODE · Feb 21, 2024 · 44 MIN
#56 | It’s Not Just Branding—It’s Purpose That Makes You Stand Out
Have you ever wondered what it really takes to turn your business into the go-to brand in your category?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Jason Foo—Chairman and CEO of BBD Perfect Storm, a globally recognised purpose-driven branding agency. With over 20 years of experience building iconic brands, Jason shares his journey from launching a startup agency to working with major clients like Etihad Airlines.Learn how to build a standout brand with clarity, purpose, and positioningDiscover why becoming a “go-to” brand isn’t about being loud—but about being relevantHear real-life insights from Jason’s experience growing a world-class agencyTune in now to uncover the secrets behind successful, purpose-led brands that lead their industries.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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What this episode covers
Have you ever wondered what it takes to turn your business into a go-to brand in today's competitive climate? In this episode, we explore the secret to becoming a go-to brand with Jason Foo - Chairman and CEO of BBD Perfect Storm. A world-leading independent agency pioneering change through purpose , his story is one you don't want to miss! With 20 years experience behind him - he'll be talking about his incredible journey from startup agency pitching for big customers to now managing some major brands like ETIHAD airlines. Join us as Jason chronicles his journey towards building an iconic name in business that stands out from all competitors. 📝 Read show notes here: https://thesalesaccelerationformula.com/the-secrets-to-becoming-the-go-to-brand-in-any-category-with-jason-foo/ (https://thesalesaccelerationformula.com/the-secrets-to-becoming-the-go-to-brand-in-any-category-with-jason-foo/) 📺 Watch this episode on the Hands On Business Podcast: https://youtu.be/XP9DdLEPd9U 🔗Contact me on LinkedIn for the offer: https://www.linkedin.com/in/hakeemad (https://www.linkedin.com/in/hakeemad)
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#56 | It’s Not Just Branding—It’s Purpose That Makes You Stand Out
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