EPISODE · Feb 2, 2026 · 33 MIN
#56: Rethinking the creative agency model, with FIG’s Judith Carr-Rodriguez
from Agency Business
Welcome to Agency Business.Judith Carr-Rodriguez, CEO and partner at independent full-service creative agency, FIG, joined Brian and Olivia this week on the podcast.Judith shared how clients increasingly value small, senior teams over large pyramidal organizations, how FIG has grown by focusing on long-term AOR relationships rather than project-based work, and why the agency has become more selective as demand increases.Judith also shares how Fig thinks about controlled growth, client fit and longevity, arguing that focus — not scale for scale’s sake — has become one of the most important disciplines for independent agencies.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
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#56: Rethinking the creative agency model, with FIG’s Judith Carr-Rodriguez
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