#56 The Man, The Myth, The Mishka

It’s Greg Rivera! The co-founder and owner of Mishka, a street wear company specializing in the weird, unusual and most importantly the super rad. Greg talked us through what it’s like taking an idea and turning it into a successful brand. Mishka is a respected name in street wear culture with stores in Los Angeles, San Francisco, Brooklyn and Tokyo. This was a very informative talk and will hopefully be an inspiration to anyone thinking of taking an idea from their garage, head or computer into the real world. The intro song for this episode is ‘Betray,’ by Minor Threat.