56: Transforming B2B Marketing Through Media Company Principles

When we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged audiences just like media companies do. On this episode of "Marketing, Demystified," we’ll explore why modern B2B companies need to think and operate like media companies to succeed. Here to break this down is Jon Leiberman, a veteran storyteller with over 25 years of experience bridging media, communications, and B2B marketing. As former VP of Content at Demandbase, Jon built a global content operation that drove millions in pipeline revenue. He's also a SiriusXM host and professor of Corporate Storytelling, giving him unique insights into how B2B companies can adopt media principles to transform their marketing. Join Jon and Jennifer Mancusi for this conversation.