56: Travellers want Authenticity

What this episode covers

Travellers today are demanding greater authenticity in their experiences with tourism brands. The “one size fits all” approach to content is no longer acceptable. Travellers are looking not just to experience popular destinations but those off the beaten track. They want to connect with the history, culture and people of a destination. If you are a multi destination business then take a closer look at the emerging markets as they are set to grow to 57% by 2030.  By offering products now, you can become a major player in these destinations, increasing your revenue potential massively.