56: Using Strategic Partnerships and Tools To Promote A Destination with Jessica McClellan

Jessica McClellan from Mesquite Texas  joins the Destination Marketing Podcast to talk about how to use partnerships and tools strategically when promoting a destination. Topics include leveraging tools to accomplish things that are usually difficult for smaller destinations, as well as time management skills when managing both strategy and vision. “The one thing that I know for sure is to learn to embrace change. Life is a rollercoaster. Put your hands up and enjoy the ride and I would say for all the DMO's out there, embrace change because the next 5 years in our industry, that's all we're going to see: Change rapidly and back to back. " -Jessica McClellan on the importance of embracing change in the ever-changing destination marketing industry. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.