56. Why Should You Consider CDP?

In the Sensei's corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week's conversation by introducing CDP's (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM's (Customer Relationship Managements) and DMP's (Database Management Platforms). We talk about how CDP can be used in different ways to reach customers with relevant messaging without the use of third-party cookies. We talked about best strategies of how agencies can get started with CDP's and some examples of how Location3 uses CDP's. We wrapped the conversation with how we can strategically automate this process. Connect with: Vera Shafiq : LinkedIn Location3 : LinkedIn | Website Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:11 - Guest Introduction 04:19 - What Is a CDP? 06:38 - Differences of CDP & CRM 08:08 - CDP vs DMP 09:56 - How to Use CDP's 12:54 - 10 Ways CDP Solve Marketing Challenges 13:56 - How CDP's Can Replace 3rd Party Cookies 16:13 - Where Do I Start? 19:23 - How Location3 Uses CDP's 22:50 - The Programmatic Meetup 30:23 - Automation 33:55 - Last Remarks 45:14 Podcast Outro