560: FROM FOLLOWER TO BUYER IN 7 TOUCHPOINTS

Episode 560 of the And So... podcast, hosted by Taylor Bradford & Boss Girl Creative, titled "560: FROM FOLLOWER TO BUYER IN 7 TOUCHPOINTS" was published on March 4, 2026 and runs 26 minutes.

March 4, 2026 ·26m · And So...

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Episode Description

In this episode, I dive into the real data behind my first course sales and unpack what I'm calling micro moments of trust. By tracking the interactions people had with my content, I discovered it took about seven touchpoints – ads, profile visits, automated DMs, stories, and more – before a complete stranger decided to buy. It's a behind-the-scenes look at how trust builds online and why strategic touchpoints matter more than being everywhere.

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