EPISODE · Apr 18, 2025 · 48 MIN
#560 Santosh Iyer on Mercedes-Benz India's EV Push, AMG Craze & Gen-Z Luxury Car Buyers
from The Core Report · host The Core
In this conversation, Govindraj Ethiraj speaks with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, about the EV push and 8 percent penetration in India's luxury segment, Localisation strategy and the 30 percent made-in-India milestone, Why Gen-Z, salaried professionals, and women are driving luxury demand, and much more.This episode offers a rare inside look into how the iconic three-pointed star is navigating transformation, technology, and consumer change in India’s evolving automotive landscape.Chapters:(00:00) Introduction(01:50) Santosh Iyer’s early career(03:40) Early days at Mercedes-Benz(04:30) Investing in Future Tech(06:04) The changes in the India strategy(07:35) The perception of Mercedes-Benz(09:35) Appeal to the younger generation(11:03) The Mercedes-Benz India business strategy(13:26) The manufacturing model(15:45) Waiting times and imports(17:34) Top selling cars(19:25) Manufacturing, supply chains, Localisation(23:54) Popularity of SUVs, Diesel(26:40) EVs sales(29:30) Mercedes-Benz as an EV brand(34:00) Petrol car vs EV car(37:00) Market growth and demographic shift(42:00) The Mercedes-Benz customer(46:30) Mercedes-Benz GCCListeners! We await your feedback....The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirementsFor more of our coverage check out thecore.inJoin and Interact anonymously on our whatsapp channelSubscribe to our NewsletterFollow us on:Twitter | Instagram | Facebook | Linkedin | Youtube
Embed this episode
Ready to play
#560 Santosh Iyer on Mercedes-Benz India's EV Push, AMG Craze & Gen-Z Luxury Car Buyers
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.