#561: Why Storytelling Is the One Skill AI Can Never Replace, with Joe Lazer

An episode of the Business of Story podcast, hosted by Park Howell, Brand Story Strategist, titled "#561: Why Storytelling Is the One Skill AI Can Never Replace, with Joe Lazer" was published on March 30, 2026 and runs 64 minutes.

March 30, 2026 ·64m · Business of Story

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Episode Description

What if the skill that made us human is the same one that will keep us relevant in the age of AI?

Joe Lazauskas — CMO of Pepper, co-founder of Contently, and author of Super Skill: Why Storytelling Is the Superpower of the AI Age — spent five years inside AI companies researching exactly that question. His answer: storytelling isn't just surviving the AI revolution. It's the one skill the machines can't replicate.

In this conversation with host Park Howell, Joe reveals why AI slop is flooding the web and driving up the value of authentic human voices...

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