562: How It's Built: HeadCount's Integrated Approach to Traditional and Digital Voter Engagement - Tappan Vickery

Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s all about understanding different fandoms to build trust and engagement, meeting audiences where they are through various platforms and messengers. Tune in to this “How It’s Built” episode to discover how HeadCount is making every vote count.💡 LearnHeadCount’s Mission + Impact How It’s Built: New Voter Engagement Campaigns Pro Tips + Lessons LearnedToday’s GuestTappan Vickery, Senior Director of Programming and Strategy, HeadcountEpisode HighlightsTappan’s story and journey to where she is today (4:30)Overview of Headcount (6:30)HeadCount’s impact (10:00)Strategies for engaging and activating younger generations (18:00)How It’s Built: New Voter Engagement Campaigns (22:40)How HeadCount engages and activates volunteers (26:40)Pro tips + lessons learned (32:15)A powerful story of philanthropy in Tappan’s life (39:00)Tappan’s One Good Thing: Your vote always matters. (43:35)How to connect with Tappan and Headcount (44:40)For more information + episode details visit: weareforgood.com/episode/562.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter