563: Power Talk Friday: Mike Van Tassell: Expressing Your Brand Through Photography

Welcome to A Well-Designed Business, it’s Power Talk Friday! Photographer Mike Van Tassell joins LuAnn in conversation today, and if you know anything about last year’s LuAnn Live, then you already know Mike. If you don’t, you will by the end of this show! As you listen, there will be no mistaking Mike’s commitment and passion to his profession and how he works with designers and architects. You’re in for a treat! Born and raised in New York City, Mike always found himself surrounded by cutting edge art and stunning architecture. His passion for art was one that developed early in life and always stuck with him. While studying Graphic Arts & Architecture at the City University of New York, he discovered photography through his coursework and began diving into the medium as a hobby. That hobby soon flourished into a professional career as he discovered a way to combine his excitement for photography and architecture. Mike spent the first 15 years of his professional career as a Photographer, Art Director and Creative Director for marketing organizations across New Jersey and New York City. Today, as an independent photographer, he is able to combine 15 years of client-facing services, along with his vision as an artist to bring a best in class customer experience to his clients. Mike is equally devoted to delivering high-end photography, as well as an unmatched customer experience to each of his clients. Specializing in partnerships with architects, interior designers, and what sets him apart is his ability to truly partner and collaborate with his clients as fellow artists with a vision for their work. Mike takes time in his process to hear each of their unique needs and apply a trained eye to his photography, ultimately delivering stand-out images that capture his client’s artistic vision and help their business to thrive. His partnerships span across multiple verticals including residential, commercial, academic, civic & cultural, healthcare, hospitality, and retail. His photography is used across advertising and marketing campaigns, professional portfolios, and design competitions globally.  Show Highlights: In LuAnn’s observation and experience, there is a vast difference between average photography and excellent photography. Mike’s goal is to help designers take their photos to the next level, as well as elevate their online presence. Mike shares how interior designers can successfully work in partnership with photographers. Avoid trend photography, and photograph your spaces the way you want them to appear in your portfolio. Once you’ve established your style and your brand, photography can complement that by getting your photos where they need to be. Mike explains how a good photographer will be able to adapt to a designer’s style by using supplemental lighting, natural sunlight, subtracting light, or by replicating sunlight with strobe lights, for example. Capture photos that take prospective clients back into that space that you designed. Quality photographs of your design work is a key component in marketing your business and cultivating new clients. Here’s what Mike wished designers knew that could make their projects better! LuAnn and Mike reminisce over his photography session at last year’s LuAnn Live. “Photographers are like pizza. Everyone thinks they have the best pizza until they have the best pizza.” - Mike If you’re looking at your photography and you’re not getting a visceral reaction, then it might be time to consider a different photographer. Photography should be factored in when rebranding your website, as the photographs will be the first thing that a prospective client will notice. Remember: Photography is a partnership, a collaboration between creatives. Connect with Mike! Mike’s Email Mike’s Website Mike’s Instagram Mike’s LinkedIn  Mike’s Blog Post: How to Bring Your Interior Design Style to Life Through Photography Links : LuAnn Live - Coming February 2021 Join the E-Mail List to Get Updates! Buy Wholesale For Profit with Traci Connell Stop Buying Retail and Start Making Maximum Profit KICKING OFF July 22, 2020 Price: $2195 Register HERE! Design-Build For Profit - Coming Late Summer / Early Fall! With Jenny Slingerland of Black Ink Interiors Get on the Email List HERE! 19hours The Blueprint - Mydoma Studio July 15th, 2020 Price: $129 Are You Interested in a 2 Million Plus Mastermind with LuAnn? Email her at [email protected] and put “mastermind” in the subject line. She’ll set up a call and see if it’s a good fit for you! The first of 6 monthly meetings start in August, and there are 3 spots open! Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Books Here: The Making of A Well - Designed Business: Turn Inspiration into Action    A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Blog Power Talk Friday A Big THANK YOU to These Podcast Sponsors: Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company. Other shows mentioned to link to and to tag in SM Sarah Winchester #444 Laurel Smith #545 Nicole Heymer #466 Nancy Ganzekaufer #256 Kae Whitaker #26 Raquel Langworthy #343 Stephen Karlisch #369 David Livingston #51 Sara Brennan #524, #514, #463