#563 The Line Between Sales and Marketing

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.  Where does marketing end and sales activity begin?  These days, the line is a little fuzzy as both teams rely on digital tools to attract prospects and close sales.  This week, Kyle Hammer shares some ideas on how these two groups can improve their results by engaging in active listening to customers, to the market and to each other.    About Kyle Hammer Kyle is a sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with passion for solving business challenges with process, operations, and technology.