564: Pricing 101 Teacher Training with Coach Allison Zang

Here's what we're talking about in this episode: Allison recounts her experiences in establishing a small franchise of Pilates studios and the challenges she faced due to a lack of available teachers, suggesting that training dedicated teachers within your studio can provide a solid solution. Different types of teacher training programs, from foundation courses to comprehensive training programs, suggesting the need for clarity on what each studio plans to offer, and how licensing or hosting programs from another school or company could be viable options. The logistics of implementing a teacher training program, including factors like potential class cancellations, marketing budget, supplies, and ensuring profitability, suggesting that studios should aim for about 30% profitability or more in their programs. Allison explains how to price teacher training programs based on cost, capacity, and potential profitability, recommending that studios consider payment plans, cancellation policies, early bird pricing, and potential upsells to increase profitability and enhance the experience for future teachers. Links: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/