#566 Compelling Calls to Action

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Does your home page include a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated. Why? Because if you're like most businesses, you have multiple objectives for your website, but you only have one first impression. So what message and what call to action should get the top spot. One of the best ways to figure this out is to look for inspiration from your competitors. Look for companies who provide a service similar to yours. See how they use specific words to connect with their audience, as they present a unique value proposition and a logical next step. See if you can figure out who their ideal clients are based on the wording they choose and then go back and look at your website. How well do you speak directly to the people you want as customers?